Various Ideas

Working with Peter, we decided many things that have been very helpful throughout my making of the brand.

1. Name: Fil Rouge, which comes from an ancient legend where two twin souls are bound to be connected forever. After this, I worked on a logo which would respect the idea of the horse riding and connect it to the name. When working on this logo i thought it would be very important to maintain elegance but add a touch of style as this would make the brand identity clear.

2. Adding a touch of fashion: we have decided that the brand in creation will go beyond the mere "equestrian style"; keeping up with the fashion styles will be an important factor. For example, for the shoot I will tie-dye equestrian clothing as this is a fashion style which is very popular this summer.