First IFCP Blog Post and the Link to My Dissertation

My project for IFCP in the beginning was to continue working on the Business & Entrepreneurship module and further develop the startup idea I had come up with. Later on, discussing with my supervisor, Peter White, we decided the the initial idea was not strong enough and decided to change area. We then decided to work on an area I strongly like which is horse riding and design a brand that is able to fit in that world, which lacks in competitive brands.

The connection with my dissertation "An Analysis on Emotional Branding in Luxury Fashion" will be in theme of emotional branding. The IFCP project will be built around emotional branding and the use of advertisings to create it. The outcome of the IFCP will be a business plan with financial projections, an advertising shoot and a promotional video. All of these will be done keeping in mind the role of emotional branding and how to use it.