Finalising The Project

As of today, I have received my second draft marked by my tutor and we are both very happy with the direction of the project. I am not starting to make the last changes to my business and plan and after I am done with that I will create an In design Document that will ensure that the project is industry-standard. I will try to ensure this by maintaining brand identity through out the document and by creating consistency.

I am now starting to put the advertising shoot images in photoshop to add the logo and adjust the colours and the contrast of the images.

selecting the final images is going to be quite hard as they are all very beautiful and very emotionally engaging towards the potential consumer. For the images I will create a separate document that will show the selected images and it will also show examples of how the images can be used through social media platforms, magazines and online websites. All these mockups will be done through by downloading mockups through graphicburger.com or creating them all on photoshop.

I will then be uploading separately the final proposal for the advertising video.This will aim at creating emotional connection with the final consumer and will try to evoke emotions like: joy, happiness and animal love.

The difficulties I have been having lately are on parts of the business proposal where I have an idea in my mind and its hard to put it on paper. Peter has been helping me a lot with this as he understands me. I need to start putting down all the last ideas I have in order to not leave out anything. I have been having this problem especially when describing what the business does. probably the fact that english is not my native language is what is blocking me when i encounter these sort of tasks. I am also having some difficulties in stating clearly my short, medium and long term objectives as I tend to mix them up a little bit.

In order to resolve this problem I will start by doing brainstorming with information I already have and create a "framework" that will help me unveil every little detail step by step. I will try to upload this framework in my next post.

above is the objectives I am talking about and that I want to develop further on. In yellow are my tutors comments.

Below is the final structure of the business plan and how I will develop my ideas. I started with a very different idea which I will attach too so you can see the progress and the changes I have made with the help of my tutor.

This is the starting outline

This is the final outline