After Shoot & Business Plan

Yesterday I managed to shoot my "advertising" campaign made of images and a short video.

The location for the shoot was beautiful as it was a deserted lake in the Lazio Region. I decided to focus the shoot around the emotions involved in riding: happiness and tranquility. The model for the project was my cousin who is a professional horse rider and I shot both the images and the video myself.

These are some of my favourite shots from yesterday. Now I will have to work on these images and do the post production through photoshop and add the brand logo.

After having talked to my tutor, Peter, about the direction of my work so far, I am pleased with what I have and how its coming together. Understand the direction of a brand is not easy. Keeping in mind the brand idenity and how you want to structure it is a lot of work. I am now working on the value proposition, which is the opening statement of the brand, that I personally think is very important.

I have also started working on the story board for the short advertising video I will be creating. Below is what I have in mind so far. I think that because it is a short video the opening and the closure should be strong, and these images where the "product" is visibile and the relationship between horse-rider is strong can work really well.

I am really happy with how the project is coming so far, most of all I am really proud with how I am managing to handle this work load and at the same time enjoy this type of project.